About Us

The Lusso Della Terra Story

Lusso Della Terra Cellars is a boutique winery located in the Paso Robles AVA. Their small lot, specialty wines win competitions across the country and please wine connoisseurs from around the world. Lusso Della Terra, Italian for "Luxury of the Land", was created to express a true love and passion for the complexity of the grape and the art of the winemaking process. They specialize in high quality, handcrafted, ultra premium wines that are released in limited quantities, and that are meant to be shared with those you love. 

Their beautiful winery is located in San Miguel's rolling hills, and they provide a luxurious experience for visitors, a space for private events, and vineyard backdrops for small, intimate weddings. Lusso Della Terra also provides full service Custom Crush to a variety clients, and they work with winemakers from around the world, large and small.

Visit us today and experience the true meaning of Lusso Della Terra.

Our Team

image11

Edward Cholakian - Winemaker & Owner

A graduate from Sonoma State University with a Bachelors degree in Accounting, Edward began his wine industry career on the accounting side of winery operations at several wineries after graduation. One of the wineries he worked for was an inspirational Italian winemaking family in the Russian River Valley that showed him the true wine industry lifestyle; he inevitably fell in love.

After quickly learning he was not excited about being a winery accountant, he spoke with several winemakers and asked how he might be able to change the path of his career to wine production. Taking the advice of the reputable winemakers, he went to the world famous UC Davis for a degree in Enology. From behind the desk, computer, and calculator to the cellar as an intern began the transformation of our winemaker. Working his way up from cellar rat to lab technician to bottling management where he managed all aspects of bottling for several clients totaling somewhere around 250,000 cases a year.

Finally, he made it onto the winemaking team after years of working his way up the production ladder. Edward was able to gain a tremendous amount experience in all aspects of winemaking and wine production, while getting to work along side world-renowned winemakers, which proved to be invaluable. Some of his past experience comes from time he spent at premium wineries like Cakebread Cellars, Chateau St Jean, Monterey Wine Company, Fetzer Vineyard, as well as consulting and producing for over 30 wineries within California. Ultimately finding his own style and winemaking practices to what he can now show in our award winning Lusso Della Terra wines. 

Megan Van Hook, General Manager

image12

Haig Cholakian, Accounting

image13

805-239-9463

Michelle McArthur, Winemakes's Executive Assistant

image14

Crush@LdtCrush.com

805-610-9197

Rachel Castillo, Tasting Room Manager

image15

Beth Bolyard, Event & Marketing Coordinator

image16

Stevie Brehm, Tasting Room Associate

image17

Kari Taro, Compliance Specialist

image18

Alex Davis, Cellar Master

image19

Cloud Kruse, Cellar Technician

image20